The "67" Meme: Word of the Year

The "67" meme (or 6-7) has become a defining cultural phenomenon of 2025, culminating in it being named Dictionary.com's Word of the Year. It is widely considered the latest evolution of "brainrot" humor—content that is intentionally nonsensical, repetitive, and absurd.

Here is a breakdown of why everyone is talking about two simple numbers:

The Origin: "Doot Doot (6 7)"

The meme began with a 2024 song titled "Doot Doot (6 7)" by Philadelphia rapper Skrilla.

• The Lyrics: The song features a catchy, repetitive hook where Skrilla chants "6-7."
• The Meaning: Originally, it was likely a reference to 67th Street in Philadelphia. However, the rapper himself has admitted the phrase doesn't have a deep meaning, which allowed the internet to project its own humor onto it.

How It Went Viral

The sound transitioned from a rap song to a global meme through two major catalysts:

• NBA Connection: Fans began pairing the audio with highlight reels of NBA star LaMelo Ball, who is exactly 6'7" tall. The "6-7" chant synced perfectly with his dunks, making it a sports-culture staple.
• The "67 Kid": A viral video of a young boy (Maverick Trevillian) yelling "Six seven!" with an exaggerated, wobbling hand gesture at a basketball game turned the phrase into a physical "vibe."

The Google Easter Egg

Google officially acknowledged the trend in December 2025. If you search for "67", "6-7", or "six seven" on Google:

• The entire search results page shakes or wiggles for a few seconds.
• This animation is designed to mimic the "shaking" hand gesture and the bouncing rhythm of the original meme videos.

What does it actually mean?

The short answer is: nothing. Lexicographers and social media experts categorize it as "vibe-driven expression." In different contexts, it can mean:

• "So-so" or "Maybe": Used to describe something that is just okay.
• A "Password": A way for Gen Alpha and Gen Z to signal they are "in on the joke" to others.
• Pure Absurdity: Dropping the number into unrelated conversations just to confuse people (e.g., responding to "How was your day?" with "Six seven").